Thank you for visiting Nichols Research!

We are honored by your interest in learning more about marketing research and our company.

Under New Ownership

Nichols Research is a full-service marketing research firm specializing in major and emerging industry methodologies, national/international field management and data collection, with four research facilities in Northern and Central California. Internally and externally, we are committed to providing innovative products, ethical services and an environment of creativity in marketing research, ultimately demonstrating the value of the insights and strategies industry in order to foster growth for our clients, staff, providers, respondents and organization.

Under the new ownership, the objective is to grow an already reputable primary marketing research organization by focusing on and expanding core services to align with high growth industry areas. Additionally, we will continue to act as stewards of the existing brand name recognition by maintaining our loyal client base while strategically building our national database and attracting new clients and partners through expanded product offerings.

Please select from the menu items on the right to get to know us better.

For qualitative, quantitative, moderating, analysis, UX, remote market research or national field management – please see “Services” on the main menu bar above.

For detailed information about our remote marketing research capabilities and facilities (San Francisco, San Jose/Sunnyvale, Fremont, Fresno), including market-specific information, facility specifications, recruiting zip codes, hotel recommendations and driving directions – please see “Locations” on the main menu bar above.

To learn more about our technology solutions, including video streaming, video conferencing, translation equipment and UX/usability setups, please see “Technology” on the main menu bar above.

To request a cost estimate, inquire about employment, meet our team, or submit a general inquiry not specific to a project or bid – please see “Contact Us” on the main menu bar above.

To become a respondent (join our database and begin to share your opinions!), read our privacy policy or see answers to FAQs – please see “Participate” on the main menu bar above.