Nichols Research is an innovative marketing research firm specializing in emerging industry methodologies and all qualitative and quantitative data collection solutions.

With three research facilities in Northern California (San Francisco, Sunnyvale / San Jose) and Central California (Fresno); creative, quality recruitment; and over 40 years of experience; we deliver research services tailored to fit your needs.


Ask about OnlineQual, our customized, secure, streaming platform for online focus groups, usability studies, in-depth interviews, bulletin boards, mock juries, and more. 

Expertise Beyond the Ordinary

From data collection, consultation and research design to national field management, CATI, and more.. Independent consultants, research agencies, and Fortune 500 companies trust and rely on Nichols Research to act as an extension of their organization.

We provide collaborative solutions that lead to confident business decisions critical to your success.

From Our Inbox

“Thank you for leading the charge, for timely estimating and reminders, for honesty regarding problems and issues along the way, for continuous updates, for handling EVERYTHING in a turnkey manner, and for assembling a great team in a tough-to-recruit geography. There were a zillion little things that you anticipated because of your years of experience and familiarity with the facility that freed me and my clients to focus on our main tasks instead of set-up.

I’ve done hundreds of focus groups and worked with a variety of recruitment firms over the years. I would definitely recommend to other clients to use Nichols Research because you deliver. You can quote me.”

– Barry Callen, Namedrop LLC Marketing
“Nichols Research is again our top-rated field service in 2018, demonstrating excellence in all aspects related to the data collection, organization, and handling of our U.S. Department of Commerce, NTTO SIAT project. Thank you!”
– Paula K. Fornes, CIC Research, Inc.
“The recruit and the group was absolutely awesome! Thank you so much for all your effort on this. I have a very happy client today.”
– Tanya Mingione, Pinnacle Research Group, LLC

Participate in research studies and receive an honorarium to share your opinions!