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PATHWAY TO DECISIONS

Delivering trusted marketing research for insights and strategies. Pathway
to
Decisions Pathway to Decisions

Delivering trusted
marketing research
for insights and strategies.

Trusted and Inspiring Marketing Research

Combining experience with a next-generation mindset to provide evolving and improved services. Unyielding reinvestment in progressive technology and contemporary facilities, industry thought leadership, process improvements, proactive control and enhanced recruitment methods. Your peace of mind and feeling welcome is our measure of success.

Trusted and Inspiring
Marketing Research

 Results Driven By Diversity, Creativity And Commitment A workforce that reflects the diverse cultures and markets for your research and an innovative outlook allowing better communication and access for you. You don't live inside a box, and neither do we. The power of "yes" is not taken lightly. We identify solutions that allow you to reach your objectives, instead of starting with why or how this can not be the desired outcome.

Results Driven By Diversity,
Creativity And Commitment

An Accomplice On The Quest For Decision-Making With determination, a consultative approach is taken with everything we do so that our partners consider us an extension of their organization. After all, the quality of our combined efforts carry the weight of serious implications. Together, we maneuver the pathway that leads to joint success.

An Accomplice On The
Quest For Decision-Making

Nichols Research is an innovative marketing research firm specializing in emerging industry methodologies and all qualitative and quantitative data collection solutions.

With three research facilities in Northern California (San Francisco, Sunnyvale / San Jose) and Central California (Fresno); creative, quality recruitment; and over 40 years of experience; we deliver research services tailored to fit your needs.

 

Ask about OnlineQual, our customized, secure, streaming platform for online focus groups, usability studies, in-depth interviews, bulletin boards, mock juries, and more. 

Expertise Beyond the Ordinary

From data collection, consultation and research design to national field management, CATI, and more.. Independent consultants, research agencies, and Fortune 500 companies trust and rely on Nichols Research to act as an extension of their organization.

We provide collaborative solutions that lead to confident business decisions critical to your success.

Qualitative

Quantitative

Recruiting

Facilities

Online Research

Mock Juries

From Our Inbox

“Thank you for leading the charge, for timely estimating and reminders, for honesty regarding problems and issues along the way, for continuous updates, for handling EVERYTHING in a turnkey manner, and for assembling a great team in a tough-to-recruit geography. There were a zillion little things that you anticipated because of your years of experience and familiarity with the facility that freed me and my clients to focus on our main tasks instead of set-up.

I’ve done hundreds of focus groups and worked with a variety of recruitment firms over the years. I would definitely recommend to other clients to use Nichols Research because you deliver. You can quote me.”

– Barry Callen, Namedrop LLC Marketing
“Nichols Research is again our top-rated field service in 2018, demonstrating excellence in all aspects related to the data collection, organization, and handling of our U.S. Department of Commerce, NTTO SIAT project. Thank you!”
– Paula K. Fornes, CIC Research, Inc.
“The recruit and the group was absolutely awesome! Thank you so much for all your effort on this. I have a very happy client today.”
– Tanya Mingione, Pinnacle Research Group, LLC

Participate in research studies and receive an honorarium to share your opinions!

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