Thank you for visiting Nichols Research!

We are honored by your interest in learning more about marketing research and our company.

Nichols Research is a full-service marketing research firm specializing in major and emerging industry methodologies, national/international field management and data collection, with four research facilities in Northern and Central California. Internally and externally, Nichols Research commits to providing innovative products, ethical services and the environment of creativity in marketing research, ultimately demonstrating the value of the insights and strategies industry to foster growth for our clients, staff, providers, respondents and organization.

Please select from the menu items on the right (scroll up a bit!) – or click here for Our Story, Mission & Vision, Our Team, From Our President or Company Events & News – to get to know us better. For specific services, please refer to the main menu bar or see below:

For qualitative, quantitative, moderating, analysis, UX, remote market research or national field management – please see Services on the main menu bar above.

For detailed information about our remote marketing research capabilities and facilities (San Francisco, San Jose/Sunnyvale, Fremont, Fresno), including market-specific information, facility specifications, recruiting zip codes, hotel recommendations and driving directions – please see Locations on the main menu bar above.

To learn more about our technology solutions, including video streaming, video conferencing, translation equipment and UX/usability setups, please see Technology on the main menu bar above.

To request a cost estimate, inquire about employment, meet our team, or submit a general inquiry not specific to a project or bid – please see Contact Us on the main menu bar above.

For information about industry codes and ethics, industry news, marketing research associations and education, demographics and data or industry events, please see Industry Resources on the main menu bar above.

To become a respondent (join our database and begin to share your opinions!), read our privacy policy and / or see answers to FAQs – please see Participate on the main menu bar above.

Under new ownership (January 4, 2016), the goal of the company is to grow an already reputable primary marketing research organization by focusing on and expanding core services to align with high growth industry areas. Additionally, the new Nichols Research will continue to act as stewards of NRI’s brand name recognition by maintaining a loyal client base while strategically building a national database and attracting new clients and partners through expanded product offerings.