The following information is for educational purposes only and does not indicate or insinuate Nichols Research’s membership in all of the associations listed. All sources are cited.

We are members of many industry associations and abide by the Codes and Professional Standard of many, and all, when a condition of our membership with a given association. 

Additionally, the materials referenced here and elsewhere in Industry Resources are not and should not be construed as endorsements, legal advice and / or as exhaustive resources. They are intended for educational purposes only in an effort to elevate the status of the insights and strategies industry. Nichols Research cannot guarantee that all information is current or accurate. Visitors are encouraged to seek their own legal advice regarding specific issues or concerns.

Marketing Research Association (MRA):

The Code of Marketing Research Standards

The MRA’s Code of Marketing Research Standards (the Code) is designed to promote an ethical culture in the marketing research profession where principles of honesty, professionalism, fairness and confidentiality combine to support the profession’s success. The Code sets standards of ethical conduct for all MRA members applied against the background of applicable law.


CASRO Code of Standards and Ethics

CASRO advances the business of research through mandatory and enforceable standards, guidance and guidelines, education and information resources, and self-regulation in research process, practice, and performance. CASRO works with national and international associations to support and improve the integrity and quality of research across geographic and cultural borders. This Code of Standards and Ethics for market, opinion, and social research sets forth the agreed-upon rules of ethical conduct for research organizations. Acceptance of this Code is mandatory for all CASRO members, and Code Enforcement Procedures are available to address any complaints and alleged breaches of the Code.

American Association for Public Opinion Research (AAPOR)

The AAPOR Code of Professional Ethics and Practices

The members of AAPOR and its affiliated chapters—subscribe to the principles expressed in this document. Their goals are to support sound and ethical practice in the conduct of public opinion and survey research and promote the informed and appropriate use of research results. The Code is based in fundamental ethical principles that apply to the conduct of research regardless of an individual’s membership in AAPOR or any other organization. Adherence to the principles and actions set out in the Code is expected of all public opinion and survey researchers.

Qualitative Research Consultants Association (QRCA)

QRCA Ethics and Practices

Taken together, the QRCA Code of Member Ethics and Guide to Professional Qualitative Research Practices are recognized in the industry to address the issue of ethics and best practices. They provide a solid foundation for maintaining high standards within the profession, and members of related disciplines have taken them as models.



The ICC/ESOMAR Code on Market and Social Research, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide and is available in 18 languages.