It is with gratitude and a great sense of responsibility that Nichols Research’s owners and team members engage in practices that anticipate the needs of our stakeholders by supplying marketing research that inspires and delivers solutions.

We believe that it is not just a duty, but a privilege, to promote the value, ethics and professional standards of the marketing research profession.

This section serves as a portal for those who want to learn more about the industry, what the latest trends are, how to further their education, specifics about demographics, etc.

It’s all about and for you! Please let us know what other resources you might find helpful and we’ll do our best to research (imagine that!) and publish what’s most compelling for you…on the pathway to decisions.

Please select from the Industry Resources drop down to learn more about Industry Codes and Ethics (there’s even pop-outs for specific codes in their entirety), Industry News, Associations & Education, Demographics and Data, and Industry Events.

If you’d like for Nichols Research to consider publishing something you’ve written, please send an inquiry and byline information to