Industry Codes And Ethics

Because Standards Matter

The following information is for educational purposes only and does not communicate or insinuate Nichols Research’s membership in all the associations listed. All sources are cited.

We are members of numerous industry associations and abide by the Codes and Professional Standards of many, and all when it is a condition of our membership with a given association. 

Additionally, the materials referenced here are not and should not be construed as endorsements, legal advice and/or as exhaustive resources. They are intended for educational purposes only to elevate the status of the insights and strategies industry. Nichols Research cannot guarantee that all information is current or correct. Visitors are encouraged to seek their own legal advice about specific issues or concerns.

The Insights Association

The Insights Association Code of Marketing Research Standards is designed to promote an ethical culture in the marketing research profession where principles of honesty, professionalism, fairness, and confidentiality combine to support the profession’s success. The Code sets standards of ethical conduct for all IA members applied against the background of applicable law. 

American Association for Public Opinion Research (AAPOR)

The members of the American Association for Public Opinion Research and its affiliated chapters subscribe to the principles expresses in the AAPOR Code of Professional Ethics and Practices (“the Code”). Their goals are to support sound and ethical practice in the conduct of public opinion and survey research and promote the informed and appropriate use of research results.

Qualitative Research Consultants Association (QRCA)

QRCA believes strongly that its members must uphold the highest standards of ethical and professional behavior, not only in their work but in their relationships with clients, field providers, colleagues, and respondents. All members, therefore, agree to abide by the principles of the QRCA Ethics and Practices.


The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the International Chamber of Commerce, sets out global guidelines for self-regulation for researchers and has been undersigned by all ESOMAR members and adopted or endorsed by more than 60 national market research associations worldwide and is available in 18 languages.