Privacy Policy

Privacy Is Taken Seriously 

Nichols Research is committed to maintaining the privacy and security of personal information. We do not conduct sales or direct marketing, nor do we sell or provide personal information to third parties for direct contact sales or marketing purposes.

Nichols Research is committed to adhering to industry standards and best practices including, as mandated by membership, the Insights Association’s Code of Marketing Research Standards.

We are a marketing research and consulting company, providing clients with access to qualified research participants for identifying the needs and preferences of their target audience – ultimately providing a pathway to decisions.

For more information on any of the subjects below, simply click on the appropriate link:

  1. Research Survey Personal Information
  2. Nichols Research Participant Database & Website
  3. Email Addresses & Other Communication
  4. Disclosure of Personal Information
  5. Who processes Nichols Research’s Data?
  6. Agreement of Confidentiality
  7. Information Security
  8. Children’s Privacy
  9. Nichols Research Participant Database
  10. Removal from Nichols Research Participant Database

Research Survey Personal Information

Personal information provided to Nichols Research is confidential and combined with information gathered from other survey participants and used in aggregate unless otherwise specified.

As a research participant/respondent you may voluntarily share your personal information with us including your name, telephone number, and email address, in order to become eligible to participate in studies. You may provide your personal information by signing up on our website ‘Participate’ page, via mail form, at community database outreach events, or responding to invitations to participate in research studies. 

We never mislead a participant/respondent about the nature of the research or how information will be used. If personal information is included in the research findings, we always tell you in advance, offer you the choice to opt-out, and make sure that all information is treated with the strictest of confidence.  

For more information about your rights as a respondent, please view the Respondent Bill of Rights.

California residents have certain additional rights related to their personal information under the California Consumer Privacy Act (CCPA). Please see our Participant page for more information.

Nichols Research Participant Database & Website

To contact a Nichols Research representative regarding our Privacy Policy: Send an email directly to or call us at 800.680.0915.

Nichols Research reserves the right to modify and update this policy and its related business practices at any time. Please view this Privacy Policy on a regular basis. This privacy policy was last updated 01/03/2018.

Email Addresses & Other Communication

Nichols Research may have personal email addresses in its email system or data files which are acquired through:

  • Requests for information voluntarily submitted to/through our website
  • Emails/phone numbers sent to Nichols Research
  • Research surveys completed for Nichols Research
  • Clients who have provided email addresses/phone/cell numbers for research purposes

The FTC’s CAN-Spam act applies specifically to commercial emails sent for sales or direct marketing. Nichols Research does not fall into this category, as we never sell anything. However, we observe the CAN-SPAM act requirements that can be applied to survey research. Nichols Research uses email as a means of communicating to known or believed clients and customers. When using email to invite respondents to participate in surveys, the following processes are used to make sure we do not send SPAM:

  • We clearly identify ourselves and/or our end-client when sending an invitation
  • We provide contact information should there be any questions or concerns
  • We provide the option to be removed from future email research invitations
  • We reuse email addresses as legitimate follow-up to survey research

These processes ensure that we contact only those who could reasonably have an expectation of being contacted for research purposes.

Disclosure of Personal Information

Under certain circumstances, Nichols Research might be required or permitted by law or court order to collect, use and/or disclose personal information, with or without notice.

In the event of a sale, merger, liquidation, dissolution, reorganization or acquisition of Nichols Research, the acquiring party would be bound by the terms of the Nichols Research Privacy Policy before any information would be transferred.

Personal information may also be disclosed when the survey instrument clearly states that it will be, or when a participant makes a request during the survey that can only be fulfilled by disclosing information from the survey.

Who processes Nichols Research’s Data?

Only authorized Nichols Research employees, providers, contractors or partners carrying out authorized business functions are allowed access to Nichols Research’s data or database.

Agreement of Confidentiality

Service providers, contractors, or partners who have access to survey information due to providing services for Nichols Research are bound by Confidentiality Agreements.

The Confidentiality Agreement requires such parties to keep the information confidential; they are not permitted to use the information for any purpose other than to carry out the services they are performing for Nichols Research.

Nichols Research employees are also required to sign a Confidentiality Agreement whereby they agree to keep all project and respondent personal information confidential. Employees who violate the Confidentiality Agreement are subject to disciplinary actions, up to and including termination of employment.

Information Security

Nichols Research commits to keeping personal data secure and will take all reasonable precautions to protect personal information from loss, misuse or alteration. Stored on internal network servers, data is protected by firewalls and other proper security mechanisms.

Children’s Privacy

As part of our internal policies to safeguard our respondents’ personal information and in adherence to the marketing research industry’s standard practices, Nichols Research does not knowingly make direct contact with children under the age of 15 to take part in research activities.

If we need survey information from children under the age of 15, we will first contact the parent or legal guardian to arrange the survey activities. We always encourage the parent or legal guardian to accompany their child to survey activities.

If you are the parent or legal guardian of a child whose information is stored in our participant database, you may at any time ask to check, in its entirety, the information for that child in our database. To do so, please send an email directly to specifying your exact inquiry, or phone us at 800.680.0915. (Before any information will be provided, proof of parentage or legal guardianship will be required.)

Nichols Research Participant Database

Nichols Research maintains a secured participant database for the purpose of inviting respondents to participate in research activities.

Registration into this database is available through a link on the Nichols Research website, by signing-up via mail form, or at community database outreach events.

An invitation to participate in future survey research may also be distributed through other means.

Information provided by participants in the registration questionnaire is voluntary and is used for the purpose of identifying eligibility for participation in future survey research. Follow-up questions may be necessary to qualify a respondent for specific research studies.

Removal from Nichols Research Participant Database

Participation in the Nichols Research participant database may be discontinued at any time by sending an email to or by calling 800.680.0915 and asking to be removed.