Policies

Website Cookies & Analytics

Nichols Research uses a limited number of cookies and similar technologies to improve website performance, enhance the user experience, and better understand how visitors interact with our website.

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google, to collect aggregated information about website traffic and usage patterns. Google Analytics may collect information such as:

• IP address (which may be anonymized by Google)
• Browser type and version
• Device information
• Pages visited
• Time spent on pages
• Referring websites
• General geographic location

The information collected through Google Analytics is used exclusively to analyze website performance, improve site functionality, and understand visitor engagement. Nichols Research does not use Google Analytics for advertising, remarketing, behavioral profiling, or targeted marketing purposes.

Cookie Consent and Implied Consent

When you first visit our website, a cookie notification banner will be displayed informing you of our use of cookies and analytics technologies.

By continuing to browse, navigate, or use the Nichols Research website after receiving this notice, you acknowledge and consent to our use of analytics cookies as described in this Privacy Policy. This consent will be remembered through a persistent cookie so that the banner does not repeatedly appear on subsequent visits.

Visitors who do not wish to allow analytics cookies may adjust their browser settings to block or delete cookies, use browser privacy controls, or utilize Google’s available opt-out tools for Google Analytics where applicable. Please note that disabling cookies may affect certain website functionality or user experience.

Third-Party Analytics Provider

Google Analytics operates under Google’s own privacy practices and policies. Information collected through Google Analytics may be processed by Google in accordance with Google’s Privacy Policy and applicable laws.

For more information about how Google collects and processes data, please visit:

• https://policies.google.com/privacy
• https://policies.google.com/technologies/partner-sites

To contact a Nichols Research representative regarding these policies: Send an email directly to privacy@nicholsresearch.com , call us at 800.680.0915, or via mail: Attention Privacy Officer – 333 W. El Camino Real, Suite 130 – Sunnyvale, CA 94087

Nichols Research reserves the right to modify and update this policy at any time.

Material changes will be reflected by updating the “Last Updated” date shown below. Continued use of our website following the posting of changes constitutes acceptance of the revised Privacy Policy.

Last Updated: August 31, 2026