National Recruiting

Nichols Research has decades of experience recruiting qualified, articulate and creative respondents from across the U.S.

With a team of expert recruiters, modern technology, and creative methods for securing the ever evasive ‘unicorn’ participant, it’s not luck that has resulted in thousands of companies trusting Nichols Research for over four decades to be their go-to recruiting partner.

The value of hundreds of thousands of national opt-in respondents eager to participate in marketing research is not the only, or always the right, answer. Brainstorming daily, our ‘Yes, we can!’ recruiters roll up their sleeves and dive into cold calling – whether from a client-provided list, purchased sample, creative outreach, or off-the-beaten-track ideas – to secure participants who will provide the most meaningful insights for your research.

Consumer, Business-to-Business (B2B) and Medical Recruiting Beyond Our Home Markets

Your needs go beyond the Bay Area and Central California, and so does our expertise in developing resources and techniques that allow us to reach audiences of all kinds…through and beyond our extensive database. We are experts in providing quality recruitment of respondents across the U.S. 

Just any recruiting won’t do, though. That’s where our quality control department comes in. While believing in innovate and creative mindsets when it comes to finding consumer, B2B, medical and low incidence respondents, we’re not ashamed to admit that we’re still ‘old school’ when it comes to our dedication to quality control. We are research ambassadors who believe that validation (through live call monitoring, mentoring, and on-going training) and understanding the essence of each client’s needs are of equal and vital importance.  

Beyond the Ordinary 

Nichols Research thrives on a diversity of recruiting experience. We tackle and are solution masterminds for the most challenging consumer, B2B, technology/IT, and medical research projects imaginable. Of course, we are more than happy to assist clients with their higher incidence studies as well! A small sample of the areas we specialize in nationally include:


  • Specialized physicians, general HCPs, surgeons, specialists, PCPs, nurses, pharmacists, hospital administrators, patients, and caregivers. 


  • Entrepreneurs/decision-makers/executives and competitive intelligence professionals from all industries including technology, retail, telecommunication, trade associations, non-profits, and finance, and from all organization types (small, medium, large). 


  • Agriculture, alcoholic and non-alcoholic beverages, apparel, automotive, children, communications, computers, consumable goods/nutrition, consumer durables, cosmetics, education, electronics, energy, entertainment, environmental, ethnic, financial, fitness, fragrance, gambling, gardening, generations/life stage (Baby Boomers, Generation X, Millennials, Generation Z), government, health care, household products, legal, leisure, luxury goods, manufacturing, media, non-profit, office goods, packaged goods, personal care, pet owners, political, professional services, public affairs, public relations, publishing, real estate, religion, retail, service industries, sports, technology, telecommunications, tobacco, toys/games, trade associations, transportation (ground/rail/air), travel/tourism, utilities.