Nichols Research has decades of experience recruiting qualified, articulate and creative respondents.

We employ a highly-trained team, modern technology and recruiting methods, depth and breadth of reach, a robust local and national database of opt-in respondents, and most importantly, a “yes, we can” mindset.

Of course, the luxury of hundreds of thousands of respondents eager to participate in marketing research is not the only, or always the right, answer. Often, our expert recruiters roll up their sleeves and dive into cold calling…whether from a list provided by a client, a purchased sample or from creative outreach to off-the-beaten-track ideas, which our team brainstorms on a daily basis.

Just any recruiting won’t do though — that’s where expert screening and quality control come in. While we believe in innovative and creative mindsets when it comes to finding consumer, B2B, medical and low incidence respondents, we’re not ashamed to admit that we’re still “old school” when it comes to our dedication to quality control. We are research ambassadors who believe that validation and understanding the essence of each client’s needs are of equal and vital importance.

Recruiting Specialties

Nichols Research thrives on a diversity of recruiting expertise.

We tackle and are solution masterminds for the most challenging consumer, B2B, technology/IT and medical research projects imaginable. Of course, we’re more than happy to assist clients with their higher incidence studies as well! 

Just a Handful Of The Demographics and Industries We Specialize In:


  • Agriculture, alcoholic and non-alcoholic beverages, apparel, automotive, children, communications, computers, consumable goods / nutrition, consumer durables, cosmetics, education, electronics, energy, entertainment, environmental, ethnic, financial, fitness, fragrance, gambling, gardening, generations/lifestage (Baby Boomers, Generation X, Millennials, Generation Z), government, healthcare, household products, legal, leisure, luxury goods, manufacturing, media, non-profit, office goods, packaged goods, personal care, pet owners, political, professional services, public affairs, public relations, publishing, real estate, religion, retail, service industries, sports, technology, telecommunications, tobacco, toys / games, trade associations, transportation (ground/rail/air), travel / tourism, utilities


  • Entrepreneurs/professionals/executives from all industries and organization types (small, medium or large), competitive intelligence


  • SMB to enterprise, manager to CIO, gamer to early adopter


  • Specialized physicians, general HCPs, surgeons, specialists, PCPs, nurses, pharmacists, hospital administrators, patients