Our clients generally make the determination on how much they will pay participants. We always guide them to pay an adequate amount to offset any expenses you may incur for participating.
A typical two-hour focus group pays $65.00-$100.00 depending on the time commitment for participating, locale and difficulty of finding the specific target audience.
Clients sometimes also opt to request mandatory participation in pre-group research assignments to be completed before the research interview This task also increases the amount our clients are willing to pay participants.
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